Business

Communication and PR Academics Support Call to End Use of AVEs AMEC Academic Advisory Group Statement

  Leading international communication and public relations academics have welcomed and supported the “Say No to AVEs” call byAMECto end the use of advertising value equivalents (AVEs) as a purported measure of editorial media publicity. The Academic Advisory Group to AMEC, comprised of Professor Anne Gregory, University of Huddersfield, UK; …

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UBA Foundation launches Read Africa in Liberia

In pursuance of its mission to uplift the lives of the communities in which the United bank for Africa (Plc) operates, UBA Foundation’s initiative, Read Africa is visiting schools in African countries to encourage young children embrace the culture of reading. Read Africa is an initiative of UBA Foundation geared …

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