Business

Big Brother Naija: 1.53 Billion Votes, a ₦160 Million Prize and a Reputation Question That Remains Unanswered

New Africa Reputation Pulse report examines a decade of popularity, commercial influence, public controversy and the future of Nigeria’s biggest reality television franchise. Big Brother Naija has grown from a reality television programme into one of Nigeria’s most recognisable entertainment properties, attracting massive audience participation, major sponsorship interest and public …

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IPO: Aliko Dangote Foundation Opens Wealth Creation Pathway for Two Million Vulnerable Nigerian Women

The Aliko Dangote Foundation (ADF) has unveiled the Women’s Share Subscription Grant Initiative, a pioneering financial inclusion programme aimed at increasing women’s participation in Nigeria’s capital market through the ongoing Initial Public Offering (IPO) of Dangote Petroleum Refinery and Petrochemicals FZE (DPRP). The nationwide initiative is designed to support up …

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Nestlé and NBA   announce multi-year international marketing partnership

Milo®, Nescau® and Nesquik® will become Official Partners of the National Basketball Association® (NBA®). The partnership will include activations across select NBA youth basketball development programs and platforms. Multi-year agreement spans 21 markets across four continents and marks Nestlé’s largest international brand collaboration to date.   Nestlé and the NBA …

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