Business

Polaris Bank Excites Customers, Shoppers with Yuletide Gifts

Polaris Bank says its yuletide season’s “12 DAYS OF HAPPINESS” campaign will excite current and prospective customers with numerous gifts as a show of appreciation for their patronage and loyalty to the Polaris brand. The Bank’s ongoing yuletide campaign according to the Head, Strategic Brand Management and Communication, helps the …

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FIRSTBANK ‘VYBES’ NIGERIANS ALL THROUGH DECEMBER

FirstBank has announced its sponsorship of an array of initiatives to empower the society as well as promote the growth and development of entertainment genres including music, fashion and arts in the country. The yearly partnership tagged FirstBankIssaVybe which kicked off in 2018, is designed by the Bank to create an enthralling …

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Annual Advert Spend by Nigerian Banks – 2019.

P+ Measurement Services, a media intelligence and audit agency and MediaTrak, undertook the analysis to show, Nigerian Banking Industry Advertisement spend and placement for the year 2019. The report shows that the total media advert spends by the Nigerian Banking Industry was N5,510,470,493, while the total media advert placement was 95,182. TV …

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