The Hidden Bias in PR: Why Independent Evaluation Is a Must for Brands

By: Philip Odiakose The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However, the growing complexity and stakes of PR activities necessitate an objective and impartial assessment of their outcomes. This is where independent PR monitoring, measurement, and evaluation become indispensable. …

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Auto Industry summit: Customs boss, Adeniyi to address challenges of local assemblers as Kia, Carloha, Coscharis, Globe Motors, Others key into maiden event

●Kia, Carloha, Coscharis, Globe Motors, Ineh-Mic, Suzuki, RT Briscoe, TNL, Weststar, Honda, Others Key into maiden event   ●Globe Motors to showcase locally-assembled Mobile Cooling Van   As momentum gathers for the maiden edition of the Nigeria Auto Industry Summit (NAISU) scheduled to hold at Radisson Lagos, GRA Ikeja, on …

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Farouk Ahmed-led NMDPRA issuing licences for toxic fuel imports – Dangote

Devakumar Edwin, vice president, Oil and Gas at Dangote Industries Limited (DIL), has accused the Engr. Farouk Ahmed-led Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), of granting licences, indiscriminately to marketers to import dirty refined products into the country. The company chief executive also lamented plots by the International Oil Companies …

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Glo harps on potential of Ojude Oba for national unity, harmony

Ojude Oba and other age-long festivals in the country have huge potential to promote cultural diversification, national identity, harmony and unity, according to national telecommunications company, Globacom. The Chairman of the company, Dr. Mike Adenuga, Jr., stated this in his goodwill message at this year’s Ojude Oba festival in Ijebu Ode, Ogun State, on Tuesday. …

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