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P+ Measurement upgrades PR audit report services


Lagos, Nigeria – Independent PR performance audit agency, P+ Measurement services, has revamped its Independent PR audit reporting services in Nigeria. The new reporting template will help P+ broaden and maximize its offerings by providing inference driven PR measurement and Performance audit services for stakeholders in the communications industry.

The audit report upgrade, aims to create an easy to read and ready to use dashboard for clients and communications analysts using a multi-platform strategy to incorporate all communications efforts into one dashboard. The new report features a multiple view dashboard, inclusive of trends, themes, organic and social sentiment – using qualitative and quantitative data, all of which allow for structured analysis and inference.

Speaking about the new audit reporting template, Lead Consultant P+ measurement services Nigeria, Philip Odiakose said.  “We have moved fast to come up with a comprehensive audit report that helps media planners, analysts and marketing communications clients make a difference in their business. Having the right data, insights and recommendations goes a long way in scaling and analyzing communications effort and having an easy to read dashboard propagates quick-decision-making for our clients.”

“We remain committed to promoting awareness for the Independent media measurement and evaluation market in Nigeria, and by creating world-class structures and standards such as these – we believe we are on the right path to facilitating a balanced communications industry for brands and organizations in the country. “ He added.

The revamped audit report adds to the numerous campaigns and initiatives by P+ Measurement in Nigeria including the launch of MATE+ (a media measurement and evaluation training module) and the monthly #EvaluatePR tweet chat event that brings Communications and Measurement experts around the globe to a panel.

Nigeria’s fast-growing media intelligence agency P+ Measurement continues to spur a media measurement and evaluation literacy campaign for brands, agencies, NGOs and government agencies – in a bid to standardize a procedure that enables stakeholders to understand that implementing the right media measurement and evaluation campaign is critical to brand growth.

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