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The second edition of the Nigerian Marketing Awards unfolded with glamour and excitement on Friday, November 10, 2023, at the prestigious Eko Hotels. The event brought together the crème de la crème of the marketing industry to celebrate outstanding achievements and innovations that have significantly impacted the Nigerian market.
The judging process, meticulously overseen by the Awards Decision Council, ensured transparency and fairness. Entries underwent a thorough pre-scoring to determine shortlists, followed by a judging meeting where submissions were discussed and evaluated in detail to decide the winning entries. The council provided insights into why each winning entry was chosen, promoting transparency, and offering valuable learning opportunities for all participants.
The night was filled with glitz and glamour as winners across various categories were announced. A
Red Media Africa emerged as a standout performer, securing two prestigious awards “Best Influencer Marketing of the Year” and was also recognized as the “PR Agency of the Year, highlighting their exceptional prowess in the field.
Life Continental Lager Beer received “Best Alcoholic Brand of the Year” and also secured “Brand of the Year,” award.
PalmPay Nigeria was awarded both “Best Use of Social Media” and “Financial Institution of the Year.” They were recognized for their multifaceted approach to marketing.
MTN Nigeria secured the title of “Best Reputation Management of the Year,” while Reckitt (Dettol) shone with the “Best Social Responsibility Campaign of the Year” award. Zagg Energy Drink received the “Brand Innovation of the Year” award.
Pepsi’s campaign, “Pepsi Confam,” was crowned “Campaign of the Year,” and Hollandia emerged as the “Dairy Brand of the Year.”
Other notable winners included Sprite for “Excellence in Experiential Marketing” and Brandlife Limited as the “Experiential Agency of the Year.” Nigerian Breweries Plc. was honored as the “Marketing Company of the Year.”
Individuals were also recognized for their outstanding contributions to the field of marketing. Kevin Olumese was named “Brand Manager of the Year,”. Seleem Adegunwa was celebrated as the “Inspirational Marketing Leader.” and Ifeyinwa Loretta Madu, a rising star in the marketing world, was duly recognized for her exceptional contributions.
Individuals who have played pivotal roles in shaping the marketing landscape were also acknowledged. Joy Ososuakpor was awarded “Marketing Educator of the Year,” and Azeez Disu was named the “Marketing Journalist of the Year.” Omoyosola Olatimilehin was celebrated as the “Marketing Student of the Year.”
The night concluded with a celebration of the entire industry, recognizing the collective efforts that have propelled Nigerian marketing to new heights.
The Nigerian Marketing Awards 2023 was a testament to the creativity, innovation, and dedication that define the marketing landscape in Nigeria. As the industry continues to evolve, these awards serve as a beacon, inspiring marketers to strive for excellence and push the boundaries of what is possible.
