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FirstBank Showcases Digital Experience at the Social Media Week 2017


First Bank of Nigeria Limited, Nigeria’s most valuable banking brand will be showcasing its digital offerings at the 2017Social Media Week 2017 inline with its digital transformation strategy. The Bank as always will be partnering with the promoters of the annual event for the third time in a row. The weeklongannual event 2017 will hold from Monday February 27th through Friday March 3rd with the Theme: Reimagining Human Connectivity.

The Social Media Week will create a platform for the constellation of the best creative minds as well as thediscussion and amplification  of some of the best ideas, strategies and insights shared all over the world by people and organisations who are shaping the future. The event which willtake place at the LandMark Centre, Victoria Island, Lagos will feature exciting programmes and activities that would drive technological insight and break new grounds in the digital ecosystem.  FirstBank would be at the event to drive experiential and digital engagements, create customized brand experiences for the participants at the event as well feature its latest technological offerings and services.

In the last few years, FirstBank has rolled out some banking and lifestyle digital offerings such as  USSD banking service, online and mobile applications to boost convenience and ease of banking for its customers as they are enabled to engage in banking transactions from the comfort of their homes with the FirstMobile app and stay updated on the latest global trend from their mobile phones using the FirstBank LOOP – a lifestyle app.The LOOP app providespremium content from across the world delivered right to mobile phones. Contents include Technology & Gadgets, The Economy, Luxury Goods, Health, Entertainment, Business, Life & Travel, Sports, Shopping and more. LOOP ensures that customers are the first to know about the topics and events that matter most to them. FirstBank customers can now enjoy enhanced digital experience just with their mobile phones.

With FirstMobile app, customers can conveniently pay bills, buy airtime and do money transfers of up to N500,000 (Five hundred thousand naira to any banks without the need for a token and up to a daily limit of 1million naira using their mobile phones anywhere, anytime .

FirstBank has over the years led an innovative drive in financial technology and has also been an exponent of lifestyle banking and is therefore supporting the Social Media Week to bring its customers the opportunity to experience bespoke and accessible digital offerings whilst networking with Africa’s most influential digital geeks and professionals.

About FirstBank

First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.

FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015, 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the fifth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.

Folake Ani-Mumuney

Group Head, Marketing & Corporate Communications

First Bank

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