Who should measure PR?

By Queen Nwabueze In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes. Therefore, unless you plan and measure in a way that matters, campaign …

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Stakeholders Endorse EcoBank Stewardship Pack And School Bundle

Stakeholders in faith-based organisations and education sector have endorsed the two new products recently introduced into the financial market by Ecobank Nigeria, saying they can provide solutions to their needs. The products Ecobank Stewardship Pack and the Ecobank School Bundle are targeted at religious and educational institutions at all levels …

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