SmartCash PSB Unveils Strategic Partnership with Baxi to Expand Access to Financial Services

Smartcash Payment Service Bank, a subsidiary of Airtel Nigeria, has announced its strategic partnership with Baxi, one of the largest independent non-bank SME-focused electronic payment networks in Nigeria. The partnership will focus on increasing wallet and account creation for SmartCash. The new collaboration between the two visionary companies aims to …

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X-raying Fraud in Out-of-Home (OOH) Media Buying: Why Brands Must Prioritize Media Monitoring and Compliance

By: Philip Odiakose   Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media buying, emphasizing the critical importance for brands to …

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Dr. Adesola Adeduntan leads FBN to the NGN1trl club

With over 4.6 trillion naira loans to customers in Q3 2023, FirstBank is committed to economic growth and transformation. At the dawn of the new year, it is natural for the Nigerian banking sector operators to anticipate dynamic shifts in regulations, increased digital innovations, and a focused approach toward sustainable …

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