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Nigerian high-life superstar, Chinedu Okoli, popularly known as Flavour has recounted his humble beginning from Enugu in his journey to fame.
According to Flavour, his first work with a professional artist was with rapper Nigga Raw (now Mr. Raw) for whom he played the piano in the studio.
In a recent interview on In My Opinion Podcast, Flavour recalled how he approached Nigga Raw’s producer to teach him music production, and he was charged 1,000 naira weekly.
Flavour said he started learning music production until he was able to produce songs, and he started charging artists 5,000 naira per beat.
“From learning studio production to a producer. From there, I started doing jobs as a producer, and I charged 5,000 per beat,” Flavour narrated.
He also shared that he started accompanying Nigga Raw, who at the time, was one of the most famous artists in Eastern Nigeria to shows. Flavour later recorded the chorus to a Nigga Raw song that blew up in the East and gave his first glimpse of success.
The singer credited Nigga Raw with opening his eyes to what it means to be an artist.
“Nigga Raw was the guy that opened my eyes to what being an artist is about,” Flavour explained on the lessons he picked up from being a backup and spending time in the studio with Nigga Raw.
During the interview, Flavour shared how he contemplated what type of music he wanted to make between RnB and Highlife before deciding that RnB isn’t a profitable route, so he settled for Highlife Fusion.
Flavour recalled how he received a career-altering call from famous music marketer Obaino Music and made the journey from Enugu to Lagos in search of fame.
Flavour has been one of Nigeria’s most popular artists whose music has won him accolades and fans globally. He is well known for his ability to sing fluently in the Igbo language, was born in Enugu.
He began his music career at the age of 13; playing the drums for his church choir.
In 2005, Flavour released his debut album ‘N’abania’ through Obaino Music.
Since then, he has released eight albums. The projects include ‘African Royalty’, ‘Flavour of Africa’ (2020), ‘Awele’ (2018), ‘Ijele The Traveler’ (2017) and ‘Thankful’ (2014).
Others include ‘Blessed’ (2012), ‘Uplifted’ (2010) and ‘N’abania’ (2005).
Flavour has also established himself as a household name in the music industry.
