FirstBank presents ‘Food is Art’

…Showcasing the Business of Food

Food is an essential part of our lives, which is why the way it is grown, processed, transported and consumed is worth understanding and improving. The food value chain comprises a network of activities pertaining to the supply, consumption, and catering of food products and services across the world. Likewise, the food industry employs a massive number of skilled and unskilled workers whilst providing adequate opportunities for entrepreneurship.

First Bank of Nigeria Limited, Nigeria’s most valuable bank brand is presenting ‘Food is Art’, a food fête to reaffirm its commitment to the development of the art and business of food. The event with the theme ‘Street Food’ is designed to enhance economic diversification by showcasing varied opportunities and potentials in food photography, artistry, presentation, and packaging among others.  ‘Food is Art’ is scheduled to take place on Saturday, October 15, 2016 at the Freedom Park, Lagos beginning from 11am and it is open to everyone.

“Food is Art” initiative aligns with the World Food Day which holds annually in October. With this event, FirstBank is creating a platform of exposure and expansion for SMEs in food business whilst providing subject matter experts to coach entrepreneurs on the wide-ranging avenues of thriving with food photography.

According to Folake Ani-Mumuney, FirstBank’s Group Head, Marketing & Corporate Communications, FirstBank is set to support the business, art and entertainment of food across all segments of the economy. ”We realise that support for food business and by extension the agricultural value food chain will enable individual and communal self-reliance, self-contentment and self-sufficiency, which will translate to national revenue growth. This is what informed the Bank’s initiation of food and creative arts events and workshops to fully promote businesses that will build the sector and in the long run preserve our growing population, build revenue for development purposes as well as create employment opportunities” she stated.