FirstBank: Improving Customers’ Banking Experience with Bespoke Offerings


First Bank of Nigeria Limited, Nigeria’s most valuable bank brand, has continued in its tradition of creating a value-chain of support for the interests and lifestyles of its customers. With varying categories of products and services across market segments, the Bank ensures that it supports customers’ lifestyle, goals and aspirations.


To drive convenience in banking, FirstBank offers innovative virtual options for funds transfer, bills payment and airtime top up, using FirstMobile app and the Bank’s USSD banking code *894#. FirstMobile, the bank’s mobile app has recently been updated with enhanced card security feature – ‘card-in-control’ which makes it possible for customers to define their card functionality on their mobile phone; a Quick Response (QR) Code that transforms your phone into a tap and pay device, riding on NFC technology and the Transaction receipt and Save beneficiary functions all of which make business transactions much more convenient and safe. The Bank has also provided a Lifestyle information aggregator – the LOOP app which enables customers stay updated on the latest global trends from their mobile phones.


For a borderless banking experience, FirstBank offers an array of payment cards for both domestic and international use. The Bank’s dollar denominated cards in debit, credit and prepaid variants provide 24/7 access to funds worldwide. To support the businesses of High Networth Individual Customers, FirstBank provides them with the Visa Gold, Platinum Debit MasterCard as well as Visa Infinite cards, giving them unlimited power anywhere in the world. These cards come with added benefits and rewards from partner merchants, airlines and hotels home and abroad with card-holders having the opportunities of massive discounts and offers with hotels, airlines and other hospitality value added services and upgrades.


FirstBank also offers exclusive financial tools and products to its premium customers such as the First Current Plus account, which allows unlimited turnover threshold and zero account maintenance charge; the Firstdom Plus dollar account that offers attractive interest rate and free over-the-counter charges with huge concession on transfer charges; the FirstOnline internet banking which enables customers carry out variety of transactions from anywhere in the world; and competitive mortgage products, empowering customers to deepen their stakes in real estate. The mortgage products are designed to part-finance the acquisition, construction and refinancing of residential properties or office complexes for SMEs who desire to own their business premises. The facility is availed either as a Personal Home Loan with Joint Mortgage option for eligible individuals in paid employment or as Commercial Mortgage for SME customers who are either small & medium enterprises, professional organizations or private schools


According to Folake Ani-Mumuney, FirstBank’s Group Head, Marketing and Corporate Communications, the Bank’s continuous delivery of suitable and bespoke products and services to enhance its customers’ lifestyle is another way FirstBank is putting its customers first. “We are an active partner in the fast-paced lifestyle of our customers and we are constantly rolling out tailor-made products and services to fit their needs and aspirations”.

About FirstBank

First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.


FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015, 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the sixth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.


Folake Ani-Mumuney

Group Head, Marketing & Corporate Communications


First Bank

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