slideshow

VFD Group GMD, Nonso Okpala, buries dad

VFD Group Managing Director & Chief Executive Officer, Nonso Okpala, has bid farewell to his father, Nze Okpala Chude Onyemauche, in Uga, Anambra state. The 2-day funeral rites began with a solemn service of songs on Wednesday, 10 February, at the Nze Okpala Chude compound, Ogbala Umuakparasi, Uga, Aguata local …

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Q4 Report: Jumia Maintains 12% Gross Profit Increase YoY

….. as Business rebalancing drives growth Africa’s leading ecommerce platform, Jumia has reported gross profit of €27.9 million, translating to a year-over-year increase of 12% in its 2020 Q4 and full year report released on Wednesday. The report by the pan African etailer showed that Gross Profit after Fulfillment Expense …

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Who should measure PR?

By Queen Nwabueze In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes. Therefore, unless you plan and measure in a way that matters, campaign …

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