Business

Who should measure PR?

By Queen Nwabueze In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes. Therefore, unless you plan and measure in a way that matters, campaign …

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Stakeholders Endorse EcoBank Stewardship Pack And School Bundle

Stakeholders in faith-based organisations and education sector have endorsed the two new products recently introduced into the financial market by Ecobank Nigeria, saying they can provide solutions to their needs. The products Ecobank Stewardship Pack and the Ecobank School Bundle are targeted at religious and educational institutions at all levels …

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Vbank debuts #GrowWithV webinar with a Branding edition

Nigeria’s leading digital bank, V bank, has debuted a webinar series to further its #GrowWithV campaign. Throughout the month of February, V bank, a product of VFD Microfinance Bank, has ran series of free advertising campaigns on Instagram, Twitter and Facebook to promote small businesses under an initiative it calls …

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Dangote boss hinges business success on effective stakeholders’ management

  The Group Managing Director of Dangote Industries Limited, Olakunle Alake has hinged success of business organisations on the adoption and implementation of effective stakeholders’ management strategies. Speaking on ‘Stakeholder Management: The CEO’s Role’, at the Global CEO-Africa Programme, a collaboration by the Lagos Business school, IESE Business School, Barcelona …

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