By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability …
Read More »ECOMOF 2024: UBA Affirms Pledge to Stimulate African Economic Expansion through Strategic Supports for Mining and Oil Sectors
Africa’s Global Bank, United Bank for Africa (UBA) Plc has reaffirmed its unwavering commitment to spearhead economic growth across the continent through targeted policies aimed at maximizing the benefits derived from the mining and oil sectors. To this end, the bank is poised to collaborate with the Economic Community of …
Read More »Tinubu orders suspension of sanctions on Guinea, Mali, Niger, Burkina Faso
Tinubu and other ECOWAS leaders President Bola Tinubu has called for the suspension of economic sanctions imposed on Niger, Mali, Burkina Faso, and Guinea by ECOWAS. Speaking at the Extra-ordinary Summit of ECOWAS in Abuja on Saturday, President Tinubu, who is the Chairman of the Authority of Heads of State …
Read More »Limit Maximum Cash Allowed By Individuals To $3,000, NEFGAD Urges Tinubu
President, Network for the Actualization of Social Growth and Viable Development (NEFGAD), Akingunola Omoniyi The Network for the Actualization of Social Growth and Viable Development (NEFGAD) has urged President Bola Tinubu to limit maximum cash allowed by individuals to $3000 as a way of controlling the free fall of naira …
Read More »MINIMAL DISRUPTION AFTER FIRE INCIDENT AT PORTS & CARGO
This is to inform all stakeholders of Ports & Cargo Handling Services Limited, a subsidiary of SIFAX Group, that there was a fire incident at our facility located at the Tin Can Island Port, Apapa, Lagos, on Saturday, February 24, 2024. The inferno, which happened at our IT office, affected …
Read More »Airtel Ads launched to support African businesses achieve effective and enhanced advertising reach
Airtel Africa has today launched Airtel Ads, Africa’s first integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time. Powered by Intent.ai, Airtel Ads is designed for media agencies and businesses, streamlining the process …
Read More »OPAY REDEFINES CUSTOMER SERVICE WITH INNOVATIVE SOLUTIONS AND EXPANDED ACCESSIBILITY
OPay, Nigeria’s leading financial technology company headquartered in Lagos, has revolutionized customer service by prioritizing user satisfaction and implementing cutting-edge solutions to enhance customer experiences. OPay is pioneering a customer service revolution built on convenience and efficiency. Recognizing the diverse needs of its users, OPay offers a top-notch and seamless …
Read More »Teon Engine Revolutionizes African Marketing with Data-Driven Innovations
Teon Engine, the innovative Nigerian arm of Precise Platforms (a leading marketing communications company in Nigeria), is shattering outdated traditional marketing strategies with its intelligent, data-driven solutions. Forget dusty old playbooks – they’re throwing open the doors to a new era of “Turning on the Market” through creativity and cutting-edge …
Read More »VFD Group’s Executive Director Adeniyi Adenubi Inspires the Next Generation of Entrepreneurs at the Nigerian University of Technology and Management Scholars Program (NSP)
Adeniyi Adenubi, Executive Director of VFD Group and a Nigerian Financial & Investment Expert, spoke with students at the Nigerian University of Technology and Management Scholars Programme (NSP) about his personal journey, which is intertwined with the dynamic principles of VFD Group, which include Entrepreneurial Ethos, Ambition, Agility, Partnerships, Innovation, …
Read More »MoneyMaster records rise in customer base, promises more innovations
MoneyMaster Payment Service Bank (MMPSB), a CBN-licensed payment service bank, has been steadily increasing its clientele base across the country. Globacom, total telecommunications solutions provider, supports and promotes MMPSB. To increase financial inclusion in Nigeria, MoneyMaster PSB primary targets the unbanked and underbanked. Since the bank began operations in May …
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